Real life is
the starting point.

I’m passionate about making everyday life easier, clearer, more accessible and more enjoyable.

The ideas behind Betty Independent come from my own experience in caring and supporting roles, and from listening to the people around me.

I care about choice and control. Pictures, audio and different ways of choosing can make room for people whose preferences don’t fit neatly into written instructions.

Our starting point is a real situation and the people in it. Then we look for a practical way to make things work better.